2009 November
Ephemeral....or not!
This bottle “with a wink” is a pleasure to present for Eric Voignier, director of DAEDALUS, a design agency specialised in the world of wine.
For VOA the idea was clear: create a glass form that was original but above all not gimmicky. It had to be close to existing models, reflect the spirit of the times and be approachable for the consumer.
The detail chosen would be an oblique angle that created a new surface for labelling; this shoulder with its structured line offers greater labelling freedom.
“To remain marketable and to satisfy the largest number, while allowing each the power to appropriate it for themselves thanks to its decor and personalisation” as Eric Voignier says.
To manage this project well, brainstorming sessions were organised between VOA and Daedalus in order to define the commercial goals of the product, as well as its character and identity.
Strong values: Conviviality and sharing
To blaze new trails, find innovative ideas and expand upon an already consequential offering. It’s essential to know how to renew oneself, even in the basics. The inspiration was born from a specific idea about the consumption of the product: Conviviality, a moment shared between friends, simplicity and a note of authenticity. The Ephémère is available in White and Cinnamon in 75cl.
To awaken desire and remain reassuring for the consumer, now that’s an ambitious goal! For Daedalus, the objectives are multiple: exceed the limits of the imagination to better expand those of the industry.
