2009 November
The Amazone rides a high horse when it comes to its principles
It’s anything but cavalier !
The Amazone bottle corresponds well to market demand. Launched this year, it promises to be widely distributed in light of the appellations for which it is destined. Provence, Bandol, Coteaux d’Aix....The Amazon is made to hold the sun !
Bigger, more presence, more nobility. With its more elongated lines and its extra 2cm of height it will have an advantage on the shelves and also during distribution....Mr. Hauvey, purchasing manager at Concept Emballage thus seeks to respond to one of today’s important trends: height accentuates bottles of wine, in particular those of Bordeaux.
The consumer sees in it a guarantee of nobility and elegance. The Amazon soars, without being flighty!
