Terres de St. Louis, a rosé with style

The ritual of every wine tasting begins with observing the bottle and its label. Indeed, the jewel case is the first impression the taster has of the wine. The bottle is thus an important factor in the perception and predisposition towards judging its flavor.

With this in mind Le Cercle des Vignerons de Provence has created a design in keeping with the flavor profile of its starred rosé, Terres de St Louis, Côteaux Var en Provence, AOC, MRP.

How far back does your partnership with VOA go? How was the model of the St. Louis bottle developed?

We’ve worked together for some twenty years now. We began with a desire to create an umbrella brand with possible variations. The bottle had to be simple, smooth and without any markings.

Today the model exists in flint 35 cl and 75 cl and the Cuvée Prestige is marketed in bottles identical to those of the Terres de St. Louis rosé. The cut and typography of the label that adorns each vintage distinguishes them from one another.

As always, VOA took this in hand with professionalism and reactivity: the screw cap model was developed within the expected timeframe. VOA also manufactures small series of the cork finish model in a "cannelle" color for red wines: we thus benefit from complete, quality service.

What do you want to say with this original shape?

Terres de St. Louis is a rosé which seduces with the color of its soft pink robe, light and limpid. It is reputed for its delicate nose, dry and fruity, as well as for its beautiful expressiveness. It was fundamental both to translate the intrinsic qualities of this product as well as and above all its excellent price-quality ratio.

Thus the bottle needed to be seductive, feminine and reassuring. We wanted to push the codes of the genre a little bit by imagining a bottle that was a reflection of convivial and uninhibited consumption, very “easy access” .

Do you think Product Design has a real impact on sales?

Yes. After several consumer studies, we are more than ever conscious that originality accelerates market recognition. In our case, the design and name act to stake a claim of belonging to a region.

Our recent choice of the screw cap and our strong identity make us pioneers, because today we are alone in offering a product capable of responding to the aesthetic and practical demands of foreign customers.